Until a few years ago, broadcasting a webinar was a very costly and time-consuming undertaking. Its implementation required renting a dedicated studio equipped with specialized equipment. As a result, individual presenters and small companies could not afford to organize this type of event. Today, we have a lot of commercially available possibilities to share webinars with viewers. However, there are questions about what tools are the best to run a webinar, organize a webinar from the technical point of view, and what to do not be stressed that something might go wrong.

Live broadcasting is a great way to gain new audiences, show yourself as an expert, and thus develop your business. Therefore, below we are showing you the most effective ways to transmit the webinar. With this knowledge, you can start instantly!

Broadcast a webinar on:

Google Meet

This is a tool that enables you to broadcast webinars entirely for free. Google Meet is built on efficient open-source Google architecture. In February and March 2020, the platform served 2 billion minutes of calls per day!

Until recently, Google Meet was limited to premium customers using G Suite only. However, due to the COVID-19 pandemic, Google has announced that it is making most of the features free and will not return to charging for them, even after the pandemic ends. However, if you want to be able to use Google Meet for free, you have to meet two conditions:

• You must have a Google account (not necessarily Gmail)
• Your video meeting cannot take more than 1 hour

Users of the free version will have to deal with a few restrictions as well. For example, a video meeting attendance limit is 100. It is also not possible to record meetings or dial into conference calls by telephone.

Skype

Today, every Internet user knows Skype. After Microsoft purchased Skype, a version of the software designed for companies has appeared, which has many advanced options and allows you to conduct a webinar for up to 250 people. However, you can still use the free version to broadcast your webinar. Unfortunately, the limit of participants, in this case, is only 50 people.

The program's significant advantage is its adaptation to use on mobile devices and the ability to present slides, videos, and other pieces of content. In addition, Skype allows you to invite people who do not use the program and do not have a Skype account. All you need to do is generate a unique link with which other people can join the meeting.

Facebook Live

At the beginning of 2016, Facebook gave all owners of mobile applications and the browser version the opportunity to broadcast LIVE. All you need to do is click the camera button. Sharing your webinar with Facebook has its benefits, especially when you want to reach as many users as possible. With Facebook Live, you have no user restrictions. You can have 100 or 100,000 people watching your webinar. Besides, almost everyone nowadays has an account on Facebook, and transmitting a webinar with its help does not require any additional software.

Unfortunately, using Facebook has its drawbacks, including:

• The audio and video quality largely depends on the bandwidth and speed of the user's connection. And this can be frustrating for many participants.
• You have no control over the privacy of the webinar while broadcasting via Facebook Live.
• Participants get distracted easily-after all, Facebook is still on their screens!

LiveWebinar

LiveWebinar is a cloud-based solution that offers, among others:

• The ability to broadcast webinars with recording functions,
• Screen sharing during the meeting,
• Analyzing the involvement of webinar participants,
• The ability to store and share documents and presentations through the available file library.

LiveWebinar works natively on any platform, desktop, and mobile devices alike, and is especially suitable for business webinars. It allows you to personalize your meeting by adding a logo and choosing colors that match your company's branding.

Importantly, in the free version, you can organize meetings lasting up to 2 hours, in which up to 5 people can participate. The organizers have at their disposal 50 MB of disk space, registration forms, information collection forms, marketing automation, the possibility of conducting tests, surveys and polls, and many more.

What should you choose?

To choose the best webinar service, you first need to decide what you want and what your needs are. For example, if you organize webinars with a small number of participants, then you can go ahead and take advantage of the free LiveWebinar plans. When you need to reach for free as many new recipients as possible-Facebook Live is your best bet.

Everyone needs a different solution, so think about your needs and choose your webinar broadcasting tool accordingly.