As per the current data collected after a number of studies and market researches, the shopping cart abandonment rate is reaching the sky. Various industries are getting affected by this latest concern! Industries like fashion, travel, non-profit, finance, retail, etc. are quite abuzz about this latest jeopardy they are facing. And the most disheartening fact is that the e-commerce business owners are not focusing on improving this cart abandonment rate, considering the shopping cart abandonment is the most lethal way to have your business harmed.

There are several ways how you can improve your shopping cart abandonment rate. You may not know it but if you consult a proficient SEO agency, you will get a viable solution to your problems. However, you may not have to go that far because we have gathered the information which contains the reasons for the abandonment and the solution to those. So, keep reading the article in order to discover more about the problem you may face as an online store owner along with the solutions to it.

Shipping and Delivery Charges

It's an undeniable fact that a lot goes on behind the curtain when a user places an order. But the fact is, the potential purchasers never want to know about this process. For them, the placement and delivery of the order is the only thing they care about. However, there's a long process that goes on after the product purchase:

• The delivery service provider gets the order details
• Item is carried from the storeroom of the provider
• The item is transported via sea, air, or land
• The regional storeroom receives the item
• The item goes out for delivery and gets delivered to the buyer

The buyers always consider the steps to be a part of the service and are less likely to pay an extra amount for the supply chain management. Moreover, the facilities provided by your competitors may make the whole 'asking the shipping and delivery charges' more difficult for you.

Solution

As per the surveyed data gathered by the most trusted SEO company in Kolkata, people are inclined to fill the cart with more items to qualify for free shipping. Thus, as the online store owner, it's your duty to maintain a fine balance between the free shipping threshold as it should neither be too low (the charges for processes would not be fulfilled) nor be too high (buyers would abandon your site).

Checkout as Guest

This is the second most lethal mistake done by online store owners. According to Baymard's study, 35% of the online buyers abandon the shopping cart due to the fact that they have been forced by the website authority to have a registration before placing the order! The buyer may be in great confusion regarding the product purchase.

They may have been traveled from one website to the other for getting their preferred products purchased. Now, when they have finally got everything on your website and they have added all the products on the cart! But when they are checking out from your website and finding a mandatory registration process in order to place the order, they will surely be furious which can often lead to the shopping cart abandonment.

Solution

The sole solution to this issue is to have a guest checkout option as that would help you satisfy the users and enhance your user experience.

Lengthy and Complicated Checkout Process

Once the items are selected by a particular user, a range of different factors may impact the procurement decision. And the complex checkout process that takes too long to complete can be one of the frontiers among the reasons! Almost 28% of the online buyers abandon the shopping cart just for the fact that they have found their checkout process to be immensely complex, as per the data collected from Baymard's study.

Solution

The solution to this hassle is streamlining the checkout process and removing the complexity in it. If you show the required steps to complete the checkout process, it will simplify the order placement and improve the conversion rate of your website. Also, try to ask for the most required information on the checkout process and eliminate the unrequired details in order to enable a quick checkout.

Website Crashes and Errors

Website crash and error is one of the most common reasons why users abandon their shopping cart. Reportedly, almost 20% of all the online buyers abandon their shopping cart for this reason! So, you should avoid the hassle and get an awesome online store. The crashes or errors may happen for the following reasons. While the website crash may happen due to the negligence of the growing scalability and demand, the website errors may pop up due to the incorrect and inefficient website code.

Solution

Website Crash: Your eCommerce site may crash for a sudden increase in traffic. Selecting a good hosting provider with efficient space and bandwidth can save you from getting crashed!

Website Error: Firstly, hire a proficient and experienced eCommerce website development company and secondly, modify the codes after taking the backup of your entire website in order to avoid any mishaps in codes.

So, these are the reasons for the often-seen shopping cart abandonment by the users and the solutions to overcome the odds. You need to understand one simple fact that a little mistake on the web can make a lot of difference for you in the future. Shopping cart abandonment is one of such delicate dangers that will silently kill your dreams to be successful with your eCommerce store.

You may be too happy with your amazingly designed and functional online store but the shopping cart abandonment rate can completely turn the table! So, the best way out is to do the market research or call a proficient website design and development company to mark the flaws. Moreover, you can also take help from Google Analytics to know which page has the highest exit rate. If you see that exit rate taking place at the shopping cart or during the checkout process, you should start making things right by implementing our proven strategies and solutions.