Shopping malls have become the most popular kind of shopping location. They have had a significant impact on civic life across the world. Although it is a little late, Bratislava is seeing a significant transformation from a high street to a mall-based retail culture.

It takes a lot of money to build a mall. The time it takes from design to completion is lengthy, particularly in a nation, where building codes for this sort of structure do not yet exist. The ramifications for the community are enormous. As a result, it is critical that the mall succeeds for all stakeholders. Design and the design team are critical to the mall's success for its stakeholders. This is especially true, when the building type is still in its infancy.

Malls, as previously said, are very capital demanding and have lengthy gestation periods. From idea to completion, the design team must be consistently innovative, patient, and relentless. Frequently, the commissioning agency is not the final user. The design team must be aware of all stakeholders engaged in the design and development process and meet their specific needs.

Who cares about the success of a retail mall?

Developers: The various parties' methods of generating money from the project may vary - whether via leases, revenue sharing, or investment. Food courts, parking lots, and multiplexes all utilize revenue-sharing mechanisms in malls.

The design team must comprehend these numerous stakeholders and revenue-generating strategies. These have an impact on design and vice versa.

Tenants: Anchor tenants and vanilla businesses make up the majority of tenants. Big format merchants, multiplexes, food courts, major specialty stores, and the like are examples of anchors. Parking grids, shop depths, location, tenant zoning, floor-to-floor heights, services access, floor loading, the connection between levels, accessibility, waste management, and building upkeep are all factors considered by design teams. Good shopping mall forms and layouts are intended to allow customers to visit as many businesses as feasible.

Customers are segmented by gender, age, and price point by mall marketing teams and designers. Recent client segmentation has been done based on life phases and individual focus groups. These requirements are being met through the construction of new retail malls. The customer expects a personalized, distinctive experience and is more discriminating than ever.

Customers also desire variety, diversity, comfort, comprehensiveness, convenience, safety (from traffic), security, ambience, parking, and accessibility. Nivy.com provide all of the above to attract more customers and extend their stay duration.

Understanding the individual expectations of all stakeholders is critical. Customers shopping generates cash for developers. Customers shop where there are excellent tenants and a pleasant environment, both of which a developer may construct and pick. Six variables influence the design of a mall for all stakeholders. These are as follows: convenience, thoroughness, luxury, mall idea, entertainment, and comfort.

A mall's average lifespan is seven years worldwide. This number is decreasing, indicating that mall design in its current condition is failing to match consumer expectations. As a result, customers are voting with their feet and looking for a better experience elsewhere - maybe online or in other retail formats. If the mall is to flourish, it must reinvent itself and know its customers and market inside and out.